Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.1.12
  • Adult Rating: 4+
  • File Size: 122.27 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 378,295 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 50 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.



  • Definitely works!

    By Bip5664
    Highly recommend it
  • 5 stars for sure!

    By Mama of a grade 2 girl
    I love this app! It helps me track my calories and my macros! I can click on the nutritional pie graph and see how much protein I’ve consumed and how much more I need to complete My goal. Super easy, and free calories show up on my I watch! Also, I like the graph of my weight goal. 5 stars fellas!
  • Keeping Me On Track!

    By SaintsMom
    After years of yo-yo dieting, this is the first time I have consistently lost weight and kept it off! I have lost 20 lbs. in 8 weeks and the Lose It app is the difference. It is very user friendly and allows me to easily keep a log of the foods I eat. What I love about it is any type or brand of foods can be found in the Search tab and it keeps a list of things you eat on a regular basis so you don't have to "re-search" to find them. Excellent! I will keep using this app on my way to losing my goal of 40 lbs.
  • More than 50 pounds so far...

    By Distilled872463
    This app is wonderful to help understand and keep track of how much and what is being eaten. I started at almost 300 pounds and I have already lost 50 in 90 days. I am confident that I will reach my goal and lose a hundred more! The app is easy to use, and the upgrade is worth every penny. Good luck and Get Tracking! Update: I have been faithfully using LoseIt! to document my caloric intake for 262 days. I have lost 95 pounds. It can be done!
  • Lose It is great

    By Sandinmyears
    I love how I can plan ahead. I also like being able to enter my own recipes. I started at 149 (at the doctors office wearing my clothes) in April. I weighed 124.6 (7 months later) this morning.
  • Nice free stuff

    By Cawli
    Great for tracking calories. Nice database of foods, restaurants, etc.
  • Great app

    By frecklenose
    Since I have used LoseIt for many years now, I can look back at the history tracking info to learn of my nutrition patterns & see the awesome health changes my life has taken with LoseIt! Thanks you for always improving it too. I have told many people about it. Now my journey leads to “BRIGHTLINE Eating” so with the help of LoseIt! I track all of my no sugar/flour food & with Premium I can plan the next day, as I’m suppose to. Stay in’ @ goal for life! Happy, Thin & Free! Thanks LoseIt!
  • Awesome

    By Kepler221b
    works great thank you.
  • Losing It!

    By Legit12012
    I like it. It's easy to use. Helps me stay in track.
  • Great app

    By Harron
    I started out at 238lbs today I'm 201.8lbs if you wanna lose it you Gota try the app 👍🏽