Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.7.4
  • Adult Rating: 4+
  • File Size: 205.56 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 624,482 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.



  • Keeps me aware

    By Bigguns Al Bundy
    Keeps me aware of calories, which I understand better than WW points, WW was good, this seems better, for me.....
  • Good tracker

    By ceuthonymus
    This app has helped me keep track of what I eat and helped me reach my desired goals.
  • Fitbit ???

    By fitbit incompatible
    Keep food log and planning ahead was great. Paid for the plan ahead and access to Fitbit but connected once and nothing. It kept saying synced and never did.
  • HELP

    By baubiee
    I was in the process of reading the section about there being a charge for this app and instead of clicking on the email box to erase my email address and back out I clicked continue. I believe I’m on the 7 day free trial but I don’t want anything to do with that. It was an honest mistake. How do I make sure my profile is not active?
  • Unauthorized charge

    By Sarahjanehart1994
    I’ve never been so livid with an app. Was automatically charged after the free trial-was never stated that would happen. No notifications, just charged my credit card. Absolutely no contact information in the app or on the website. I was charged today and it seems like I was able to cancel the subscription via iTunes but it was unclear if that just means that I won’t be charged in another year. I don’t even know how to go about contacting anyone about it but I want my $42 back. The app itself is fine, I just don’t have the need for it and I don’t appreciate feeling scammed like this.
  • More update issues

    By Lb29@80
    Cannot create a new food anymore. You get all the way through, hit save and nothing happens. Worst update ever.
  • Trying to cancel

    By LisaDeeR
    I am trying to cancel my subscription, due to lack of funds, but finding it very difficult to follow the directions on how to cancel this. Last year‘s Automatic renewal came as a shock to me when I found I couldn’t cancel it, but this year I cannot afford it and really need to cancel it. Is anyone able to help me do this?
  • Frustrating!

    By JChunni
    I can’t get my phone to pair with my scale. My record said I reach my goal 1 day ago, I also gained 22.6 pounds 1 day ago, and I lost 2.6 pounds 1 day ago. I can’t find any instructions anywhere in the app or online to tell me how to set this all up. I have used this app before, and it was a breeze. Don’t know what’s different now.
  • Lose it so easy

    By MamaGBL
    This is so easy. They have food stores listed and name brand foods. Makes tracking food easy.
  • Doesn’t sync data to Fitbit

    By satisfied indeed
    I purchased the upgrade so that the data would sync with my Fitbit but of course it does not.