Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.2.2
  • Adult Rating: 4+
  • File Size: 129.29 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 411,719 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 60 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.



  • My Go To

    By M.Heydon
    This is a great app to use when you are REALLY motivated to watch your daily calories and lose weight. Helps to understand fat, carbohydrate, and protein intake for the day.
  • Efficient

    By MomSchwamb
    I like this app because it sinks with my Fitbit and it really does have all I need to track my eating. Between the two, I can get out of my fat pants and feel good.
  • I love this app!

    By Frand92
    This app has help stay on track and motivated. I've recommended to my friends and they are all users now.
  • New Update is Horrific

    By esesbe
    I have been using LoseIt for 5 years and it was a great app but the newest update is ridiculous. Over the years they have slowly pushed premium more and more, but now it’s just ridiculous. Half the functionality of the app is now locked away behind a monthly subscription. I would happily pay a one time fee to get rid of the ads or get some additional features but at this point it’s just a mess. The app used to be clean and simple way to track my calories, nutrients, and exercise. It’s a shame to see how it’s changed and now I’ve lost 5 years of tracking data.
  • App WAS great until this update.

    By Yoursminegthgvdgn
    This app is very helpful in weight loss. But the newest update spams the entire app with “premium only” options locked out all over the screen.
  • Recommended by my physician

    By Bunnylover2018
    I started using Loseit due to my doctor’s recommendation. He says he uses it himself to control his weight. I love that it has a bar code scanner and a huge list of food items that I can’t find in Weight Watchers. I tried WW for a few months but decided that Loseit was the better food tracker.
  • Helpful, but database is cluttered

    By Wordywoady
    I'm a fairly experimental cook, and I love the "build a recipe" feature. The "insights" that come with the premium version are mixed--can be obvious or genuinely insightful. I haven't had any problems with crashes or updates. My only complaints: (1) recently the database seems full of people's custom entries that have incorrect or incomplete nutrition information, and (2) I wish all foods could be entered in precise increments and by weight (g/oz) and volume (ml/tsp/cups)--e.g. "One piece" is not a useful serving size for cheese.
  • Please add more foods

    By razzpat
    Net diary and spark people have a more extended variety Otherwise the app is easy too use and has good options Would give it a 5 if you extend food lists brands
  • Sking

    By Sweet tomato
    Easy to use let’s you use oz more that other apps that just let you use servings.
  • Accountability

    By labtekki
    Love being able to set goals and track good, exercise, and water intake. Shows you at a glance how much over or under you are on daily good intake.