Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.7.1
  • Adult Rating: 4+
  • File Size: 201.70 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 586,457 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.



  • Losing it.

    By skinny girl 60
    This app is the best, I did weight watchers for years and never got anywhere. I lost almost 20 lbs in a month. It’s easy and the results are so rewarding. Eat right and exercise. Very informative app. Love it!
  • Great App

    By Cruz.8457
    Really great app. Since I’ve downloaded it it has helped me track my calories and keeps me honest. Combined with working out I’ve lost 6 since I started using it in late Nov.
  • No Place for Comments

    By Flute2Toot
    I like the Lose It! App, except there is no place to include comments regarding either for food or for exercise.
  • Fantastic update

    By Berserk lover
    I’ve used this app for many years and this is by far the best update. I figure I would comment so people could see if you are deciding if it’s worth it. I use it for weight tracker but it’s pretty good for food log, and exercise.
  • Not magic

    By ishootmodels
    It is just diet and exercise if you want to shed pounds. This easy to use app makes it simple to monitor both to assure success.
  • Fantastic

    By Patty in Chino
    I love this APP 💖 It has helped me stay on track!! Logging each and everything that goes into your mouth really counts!! I love the groups and making new friends that encourage you along the way!! Losing weight is easy now!!
  • Too Pushy and Greedy

    By siBob
    While I had great success BEFORE premium existed, the direction change has hurt the app immensely. While I feel the app can help, it is not the same. So sad as before the pushy prompts for premium, it was perfect. I wish they would have never moved to a subscription based approach, just charge for the app once and allow people to find success, the subscription based approach reminds me of the WW group.
  • Never knew I was eating so much!

    By Way too much food in a day.
    I found this free app on my iPhone so I decided to try it. I could find the food I was eating and record the amounts. The app gave me the exact calories I just consumed. It did help me realize how many calories I was eating in one day. The app also has a feature that calculates the best amount for you as an individual should be eating to lose weight. Try it.
  • Poor Communication

    By IVCB
    Software updates never announced or explained in detail.
  • So easy to keep track

    By MikeRNC
    They couldn’t have made it any easier to track goals. Love the weekly spreadsheet-friendly summary.