Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.7.14
  • Adult Rating: 4+
  • File Size: 213.66 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 656,874 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.



  • Best food tracker

    By eazyrooster
    This is the best calorie/food tracker out there. I’ve tried most of the competitors. This is the best blend of interface, food database, and reliability. Also, the new app icon is dope.
  • Great features, reliable

    By Director_X
    The new macronutrients headers are a great addition that helps me stay on target with fiber, sodium and others. 👍 I use this app to maintain my weight and I use it to help me make good nutritional choices. It was well worth the lifetime membership. 1063 day streak and counting... One suggestion I keep asking for, but they haven’t implemented yet... log the water intake in Apple Health. You already log other things there. Please add this, it would make my year. I wanted to add that I like the new icon!
  • best app

    By keta12
    I think it’s the best app for wait loss, i loss 2 kilo(4,4 pounds) in 5 days and i eat everything white bread,roasted chiken,little piece of cake, honey etc.
  • Very clear record keeping!

    By Utttdedkm
    This app is beautifully designed! Easy to read and use. And free! How do they do It?
  • Lose it! Is like having a accountability coach!

    By Rpsemary
    Thanks to Lose it, I don’t have to count the calories. It does 75% of the work. I’m still a work in progress but it really does work.
  • Too many wrong entries

    By BkDwb
    Originally liked this but now there are too many messed up entries. Same food item, brand, etc. with a bunch of different measurements (calorie values, carbs, no information...so much of it wrong). I’m spending too much time just trying to verify which entry to use.
  • Executive Administrator

    By Makefun Kandi
    I have enjoyed this App., it is and has been a present help in my life changing journey!!
  • Logging and tracking

    By Deathdealer83
    This app has helped my husband and myself lose weight. He has lost 60 pounds and I have lost 50. Of course with a little bit of exercise and a healthy diet the app enhances your overall lifestyle of healthy habits. He has the premium and I have the free edition. Both work well for our lifestyle. Definitely recommend it for anyone who wants to see what you are eating 💪🇺🇸✌️
  • Latest update killed syncing

    By GetthebadguysOFF
    I’ve used this app for years. The latest update it “cooked up” killed the syncing between my iPhone and iPad. Perhaps the developers should focus on functionality and not aesthetics.
  • My Menu

    By Deere50
    We need the ability to remove items in my menu😊