Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.5.21
  • Adult Rating: 4+
  • File Size: 150.44 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 564,300 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.



  • Bugs upgrading

    By LUH DES Pilot
    Will not upgrade for me but did for my wife. When I try to upgrade it states that I already have the subscription and will not upgrade. Please help fix.
  • Terrific weight loss tool

    By Mainemary
    So easy to use - it really helped me understand the amount of calories I was eating in a day and how to make healthier choices. I love this app! Have lost 6 pounds in the first 2 weeks. The app maps out a plan for each person based on how much you want to lose and then it is up to you to stay within the daily calorie count. This diet is easy because there really is nothing I can’t eat - I just have to stay within the calorie count. I also like that when I am eating out I can log my food based on where I am eating. It has all the menu items from the major chains already loaded in the app.
  • Use to love it

    By KasensGiGi
    It was a fantastic app. I’ve used it for the last couple of years. But this last update has done nothing but cause problems ... it crashes over and over again! UPDATE: Problem has been solved! I’m back to loving it again! 😁😁
  • Definitely helps

    By Older woman 63
    The app helps to keep me on track. My only complaint is it’s hard to find out calories for an item that hasn’t been eaten yet. I do like the variety of products it does contain—even new items
  • Zain’s mom

    By zains mon
    I never understood why I couldn’t lose weight as easily as others. I never “overate”. I started tracking my calories on my App. I never knew the amount of calories that were in foods I considered healthy. It helped me make better choices. I actually eat more now with less calories. Knowledge is power.
  • Fun!!

    By Phoenixrain
    It is easy to use!
  • IN Control

    By LaLaJ!
    This app is AHHHHhhh-Mazing❣️ I can keep up with everything I eat and not have to guess. I am able to move forward on my journey. Even though I got off to a rocky start. I’ve lost 2 lbs. 2lbs down 2 to go💃🏾💃🏾💃🏾💃🏾😍 Thanks❣️Great investment
  • Best and easiest

    By happy camper56
    Have tried multiple weight loss apps in the past including weight watchers and this is by far the simplest and best app I’ve used. Anyone can do it. I like the way it adjusts the calorie counts on your next meals as you use up your calories for the day.
  • Pleasant and Intuitive

    By FemmeSeattle
    I can’t think of a single app I use every single day - I even take days off of messenger apps. But this has been such an easy and convenient way to keep track of what I eat, and is such a pleasant app to use. I can’t believe it hasn’t been sold to someone who’ll ruin it yet! I don’t feel shamed or anxious, I feel motivated. I’ve tried keeping track of calories so many times and so many ways, and I’ve never made it two weeks and have never had success losing weight! But I’m 2.5 pounds down now :3 I can’t explain how easy it is to eat more or less than you think you are, and I do both regularly. I feel full on a busy day despite having had 300 calories, or I feel starving and munch after having had 2000. It’s been an awesome educational experience, even if I wasn’t trying to lose weight. Thank you, Lose It! If you weren’t a subscription service, I would buy you.
  • They started CHARGING !!!

    By Chikybaby
    I’ve had this application for a long time, stopped using it for a while, not they have a monthly fee. No where on the app does it say that.